John Frost

Goodratings Strategic Services

John Frost, partner in Goodratings Strategic Services, has been a successful major market disc jockey and program director for such companies as CBS, Cap Cities, Westinghouse, Sandusky, Gannett, and Alliance during his 38 year broadcast career.

Biography

John Frost, partner in Goodratings Strategic Services, has been a successful major market disc jockey and program director for such companies as CBS, Cap Cities, Westinghouse, Sandusky, Gannett, and Alliance during his 38 year broadcast career.

Prior to joining Goodratings’ partner Alan Mason in 1999, John serviced as Vice President for Paxson Communications’ 47-station group in Florida. He stayed with Paxson through the transition of the company to launch the PAX TV network.

Before being promoted to VP of programming in 1996, John was Operations Manager for Paxson’s five station cluster in Orlando, Florida. It was at AC Magic 107.7 that John and consultant Alan Mason launched the first family values, “safe for the family” strategy, resulting in Paxson Communications’ first 12+ and #1 25-54 station. Bud Paxson, Chairman of Paxson Communications and very tall fellow, cites the success of family values radio as a catalyst for his dream of a family friendly television network. “If not for John Frost….” Mr. Paxson would oft be heard to mutter as he wandered the hallways in his bath slippers.

Prior to Paxson, John was on the cutting edge of the Smooth Jazz format while program director of The Oasis in Dallas, one of the first Smooth Jazz stations to achieve a top five ranking adults 25-54. That’s where John first teamed with partner Alan Mason and learned to play the saxophone. Interestingly, John got that job by a case of mistaken identity when management thought they were hiring another tall skinny fellow with a manly radio voice. By the time they realized their mistake, John had already found a parking place.

In the last decade, Mr. Frost has been involved in the dramatic growth of Contemporary Christian radio, bringing mainstream programming strategies and research principles to help create and develop some of America’s most successful Christian music stations. Each of the four stations that won the GMA station of the year award in 2009 are stations with whom John and Alan work, an unprecedented accomplishment for a consulting firm.

John was recognized in 2008 by Radio and Records and in 2006 by Christian Radio Weekly as one of the most influential people in the Christian music industry. The Gospel Music Association honored John in 2004 with the Scott Campbell industry achievement award, which partner Alan Mason also received in 2007.

Recently John has joined forces with well-known broadcaster Joe Battaglia to form Battaglia-Frost Creative Productions, Inc., a company designed to bring high quality, high ministry impact programming to radio stations free of cost to the station. The internationally heard three hour weekend worship music show “Don Moen and Friends,” Steve Brown’s “You Think About That” campaign, and leadership guru Ken Blanchard’s “Lead Like Jesus” are the initial projects of BatFro. Joe is president of Renaissance Communications in New Jersey, former president of the National Christian Radio Association, and former general manager of WWDJ, a pioneer Christian music station in New York City.

Ever comfortable behind the microphone and an avid baseball fan, John has served as the semi-professional public address announcer in spring training for the St. Louis Cardinals at Roger Dean Stadium in Jupiter, Florida, as well as the Cardinals and Florida Marlins minor league teams for the last eleven seasons.